Marketing Dashboard is a collection of critical diagnostic and predictive metrics organized in a way that promotes monitoring and recognition of marketing performance within an organization. It visualizes various reports that highlight marketing performance by certain criteria such as geography, customer, team, business unit, market segment, etc. or any combination thereof.
The mission of marketing dashboard is to display a kind of performance report that proves whether a given marketing campaign increases the awareness for a particular product or service among the target audience. It consolidates a vast amount of marketing data to report on the performance of marketing programs and how these programs contribute to business success.
Through multiple reports available on the dashboard, managers can review and analyze various performance metrics regarding customers and prospects, products and brands, experience and expertise, channels and sales efficiency, organizational development, and much more. Performance indicators help figure out whether marketing programs and campaigns remain worthwhile and effective in terms of strategic objectives and revenue expectations.