Employee Advocacy is a term that may refer to the following conceptions:
- A behavior of employees when they advocate their company (employer) in external and public communications. In other words it is when employees sincerely support reputation and promote positive image of their organization. Acts of employee advocacy may happen as a return from a continually positive, constructive and friendly approach that a company demonstrates in respect of workers. A good level of employee advocacy may indicate proper employee loyalty, effective corporate culture, and robust ethics. It is a natural protection against corporate reputation failure.
- A function that is established in some companies. It is performed by a manager appointed to be the “employee advocate” who knows interests of the employees and champions them when they seem to be put at risk by the company plans. A task of employee advocate is to motivate finding a win-win compromise between them (in other words he protects interests of employees against possible neglect).