Employee Outreach is a combination of activities that encompass interactions with all employees and specific groups of an organization to engage every individual in the corporate community through creating and maintaining mutually beneficial and sustainable relationships between workers and the organization. It is the senior management’s attempt to reach out to their subordinates through establishing communications that are based on management support, motivation and guidance.
The core feature of employee outreach is that it lets establish two-way engagement between a company and its workforce so that both parties benefit from mutual interactions and are focused on contributing to success of the same goals and objectives.
An organization’s effort to reach out to its employees is usually managed under specific rules and standards which are combined into an employee outreach program. Such a program determines what advantages the organization provides to its employees and how. A typical employee outreach program includes:
- Benefits and promotion opportunities
- Employee training and education
- Remuneration and rewards.