Process effectiveness is a measure of a process’s ability to produce desired results or effect that can be qualitatively evaluated. It refers to a qualitative output of some process to measure the degree of achievement of goals or requirements associated with the given process.
Process effectiveness serves as one of the main sources of information for making well-founded decisions on better process management. In particular, it allows decision makers to:
- Measure process performance
- Develop better management strategies and tactics.
- Plan for improvements.
- Conduct further process evaluations.
As a basic qualitative characteristic, process effectiveness allows auditing for the ability to achieve desired goals and objectives. It is used in various fields of management to determine if some process is performed as it’s planned to be.
For instance, in business management it can be used to evaluate effectiveness of the selling process and find out if this process produces a desired effect, so that prospective and current buyers wish to purchase products and services being offered.