Process Paradox means a conflict between the effects produced by a certain process and the anticipations of people or organizations that perform this process. In practice it means if a company (or individual) does not use a process, this process cannot help the company; if the process does not help, the company will not use it.
The obvious consequence of process paradox is that when somebody starts doing a new process, this effort seems to be totally useless and a waste of time. The person or organization needs to have faith and really use the process until this process begins to return on investment. Hence, the workaround for the problem of process paradox is to be result-oriented and focused on a given process while keeping track of process progress and never regarding the process as a waste of time.
This workaround is widely used in business practice. For example, a commercial company can suffer from a decline and even failure while a desired process reform dramatically improves business efficiency by saving the company’s resources and enhancing product quality and customer service. As a result, the company overcomes the troubles and its business activities become more efficient.