Project Introduction is a project’s early stage that describes the project and its goals, explains the rationale behind the project, and outlines a general course of action. The main objective of the stage is to develop a general idea of the project and present it to the community involved in or concerned by the project or its results. The stage also aims to introduce the project into the existing operational environment to make sure that the project is really feasible and successful under requirements of the environment.
Introducing a project means explaining the concept behind this project to convince stakeholders of the need for project launch. The introduction stage is performed between the initiation phase and the planning phase when the project is approved for launch yet there is no specific plan for project development and implementation. The stage produces a project introduction statement which is a formal document that includes the following key components:
- Background. It explains what problem to solve by the project, what goals to achieve, and what business drivers to use in managing project change.
- Importance. It defines what impact the project has to the performing organization and what benefits are to be gained.
- Limitations. It describes project constraints and requirements.
- Assumptions. It explains what events and circumstances are expected to occur during the project implementation process.