Project Theme is a central idea or conceptual approach that determines how individual work components (processes, tasks, activities) of a particular project are best connected to each other to produce a cumulative effect (project deliverables) that is far greater than the total effect generated by the individual components if they were disconnected. It is a summary of what is expected to be reached by the project and how to do it.
Theme of a project provides the project team with a recurring concept that identifies how to perform project activities and whether the team is still on the right way. It abstracts the following information:
- Project purpose (why do the project)
- Benefits (what to gain by the project)
- Expectations (how and when to do the project)
- Course (what activities to do)
Essentially, project themes are close to project descriptions by meaning, yet they are not identical. A typical project theme just gives an abstraction of the project, while a description elaborates the project with details on project goals, deliverables, time estimates, cost projection, and preliminary risk assessment.