This checklist is intended to help with elaboration of corporate mission. Business mission statement describes the purposes of the company, determines how company understands business success, defines the strategy to achieve success and explains the business attitudes, values and behavior that the company requires from its employees. The process of corporate mission statement is a part of business strategic management.
This checklist includes main points that should be considered when you want to form proper image for your company. Consistent image of your company is extremely important thing that should be properly created, kept up and continually improved during the whole company's life.
Advertising takes one of the pivotal roles in marketing system of company. Companies invest a lot of money into advertisement to promote and sell their products and services. This checklist is aimed to help companies to hold efficient advertising campaign.
The checklist draws up concepts of selecting and evaluating an investment opportunity. It is intended to be a launching point for a more detailed and profound discussion with top management, personnel, independent advisors and other. The checklist can be applied as a model or template that individual investors should revise according to their unique processes and policies.