Diversified growth strategies

Diversified growth strategies are used if the organization can not develop further within the current market with current product, within the scopes of certain branch. Concentric diversification strategy is based on research and use of new opportunities which current business can provide for manufacturing of new products. The existing production remains in the center of the business. The new products originate from possibilities of available production, technologies, familiar market and competitor advantages of the company.
Horizontal diversification strategy means research of new opportunities of growth within familiar market, but owing to new product which requires new technologies that differ from already mastered. This strategy orients company to production of technologically non-connected products, but which can use existing company possibilities within, for example, supply and distribution. As new product should be intended for consumers of the main product, it should have features and quality in correspondence with main product. Conglomerate diversification strategy means that enterprise develops owing to production of new product technologically non-connected with already being manufactured product and sells it at new markets. This is the most complicated strategy which depends on many factors like competency of personnel (especially managers), market seasonality and availability of necessary resources.
The selection and elaboration of sufficient marketing strategy of growth is complicated process which requires collaboration of different business specialists. The special *team management software* can be used to facilitate and improve this work performance. VIP Task Manager is groupware that allows managing business processes, team projects of the company, managing personnel, planning and assigning tasks, operations, sales plans etc. VIP Task Manager is task and time management groupware that is excellent solution for small & medium size enterprises because it provides capabilities of project management software and team collaboration groupware which works within LAN or Internet.
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