Integrated Growth Strategy


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Each company faces challenge of selection between different marketing strategies of growth. There is a bunch of strategies called integrated growth strategies. Such a strategy is used when organization has a strong business, but it cannot use strategy of the concentrated growth, however at the same time the integrated growth does not contradict its long-term objectives. The company performs growth both by acquisition of the additional property, and by internal expansion. In both cases its position within a branch changes. There are following types of the strategies :		Play Demo
The strategy of backward vertical integration is directed to growth of the enterprise owing to acquisition or gaining of control over suppliers, and also owing to creation of the affiliated structures which are assigned to supply main business. Realization of such a long-term plan can yield favorable results owing to reduction of dependence on suppliers and prices instability of necessary for business accessories and materials. Forward vertical integration strategy means growth of firm owing to acquisition or strengthening of influence on end users, it is favorable strategy if spectrum of intermediary services is very wide or when the firm cannot find intermediaries with sufficient level of work quality. Diversified growth strategies are used if the organization cannot develop further within the current market with current product, within the scopes of certain branch.
	The selection and elaboration of sufficient marketing strategy of growth is complicated process which requires collaboration of different business specialists. The special team management software can be used to facilitate and improve work performance. VIP Task Manager is groupware that allows managing business processes of the company, managing personnel, planning and assigning tasks, operations, sales plans etc. VIP Task Manager features following capabilities:
Tasks (sales plans, operations, business processes, procedures, jobs, etc.) planning, prioritizing, order setting, assignment to employees Tasks reporting, tracking, filtering, grouping, sorting Planning projects with a help of Task Tree mode Creating of additional task attributes, formulas and custom workflows Sending instant automatic notifications Management access rights Real-time collaboration of multiple users within one database Documents, files, links sharing and management Charts and reports building and printing Read also a new article about process management - project management client-server software for Windows		Play Demo