Marketing Campaign Planner

Marketing Campaign Plan includes the description of the actions necessary to accomplish certain marketing goals, for example to introduce a new product or service to the market and manage it to take certain market positions that meet interests of target consumers. These marketing campaign activities may include different arrangements such as negotiations with distributors and retailers, promotion and advertising, presentations and seminars, etc. Marketing Campaign planner is a type of software that can be used to create a marketing campaign plan, assign and delegate its tasks to specific employees and particular company’s units, to control performance, etc. Let’s consider some functions of effective Marketing Campaign planner (with a help of specific example called VIP Task Manager that is a client-server tool for task and time management):

• Marketing Campaign Plan – with a help of special computer program, business managers can create marketing campaign project plan that is not just a marketing campaign outline of tasks, but also it includes assignments, time parameters, costs and other elements of planning. VIP Task Manager can be used for assigning and parameterization of tasks, and also for multiuser sharing of tree-like marketing campaign outlines (with a help of Task Tree mode), so that all concerned people can freely approach them to check their assignments.

• Marketing Campaign Calendar – every project should have its timeframes, and a marketing campaign of course is not exclusion. VIP Task Manager can be used to create and share a marketing campaign timeline between multiple participants, as this program features the multi-functional Calendar mode which can be used to display marketing campaign schedule (overall timeline), and individual marketing campaign calendars displaying working agendas of workers (everyone can open and tune up such a marketing campaign schedule on his own computer).

• Marketing Campaign Workflow – the marketing plan should be properly controlled and tracked in order to make sure that all its goals and tasks are well-accomplished. That’s why a marketing campaign flowchart should be created to measure and regulate performance on every strep of such a project. VIP Task Manager can be used to measure and capture performance with a help of tasks’ statuses tracking, comparing planned results against actual ones (costs, time, etc), and making sure that all marketing campaign’s objectives are continually achieved.