Marketing Campaign Software

In order to accomplish research and sales campaigns with better results, it is necessary not only to develop a good plan for marketing implementation (because any plan anyway gets some reviews and changes through its real life deployment), but rather to establish accurate control over the run of your market lifecycle to make right decisions on it and implement right corrections without delay. Marketing Campaign Software can assist you in carrying these efforts out because such a program guides you to analyze the workflow & tasks on every step of project development . An example of software that can work as a tool for Marketing Campaign planning is VIP Task Manager that gives you the following capabilities:

• Planning – using this client-server program you can easily undertake important functions of creating the marketing campaign’s action plan and schedule (timeline) for projecting the workflow of particular activities and tasks that are necessary to accomplish your Marketing Campaign with appropriate outcomes and with less worrying on what you need to do next;

• Tracking – with a help of such a tool you may establish control over the lifecycle of your campaign in terms of its tasks and major stages, as well as ongoing time parameters and quality items to follow. This capability refers to a practice of measurement – making the campaign’s tasks assessed and controlled in terms of their progress, costs, value, etc. This will help its manager to obtain a more adequate picture of what was performed and how it results at the end;

• Management – with a help of this program you can get a necessary toolset for further optimization as VIP Task Manager gives you a possibility to review its flow on Task Tree to see how tasks are associated with different stages, on Task List to see the sequence of work to complete, and of course Calendar mode to research the timeline of activities and goals;

• Presentation – as far as this is a client-server solution it can be used to introduce the campaign’s plan to multiple team members in real-time regime, through publishing their individual assignments and corporate plans online – every person in the team has his own task management application to delve into the database and retrieve business data as necessary. Such a centralized architecture enables the project manager to drive the marketing campaign analysis with one central position lying on intersection of informational flows.