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Home » Solutions » Articles » Planning and managing product demonstrations through task management software
Planning and managing product demonstrations through task management software  

Planning and managing product demonstrations through task management software



 
 

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VIP Task Manager
Task management software
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new CentriQS -15% OFF
Business management software
for small & midsize enterprises

Play Demo

VIP Task Manager
Task management software
for teams & small offices
Play Demo / Download

Today product demonstration is often the most effective and cost-efficient selling tool. As business practice shows, it is often more expensive compared to advertising costs. However, product demonstration is many times more effective than advertisement published in any mass-media. The outstanding feature of demonstrations is that it is a valuable and effective way to introduce new products and new services to the target audience. Product demonstration should be conducted at point of sale whenever possible to maximize the opportunity for shoppers to buy on the spot and immediately. As statistics shows over 85 percent of all purchases are not planned in advance. Shoppers buy many goods on impulse because of demonstration.

Companies specialized on selling and marketing activities plan promotions and product demos in the form of a free product sampling or free trial service which often takes place in showcases and exhibitions. During product demonstration at the exhibition the sales professionals and product presenters explain product features to potential buyers and also provide personal consumption and use testimony. While a company generally wants to attract the target audience when conducting product demos, it can also use them to build and promote business's community image. There are also other forms of product demonstrations including open houses, seminars, trade shows, local fairs, online sessions, taste tests, and test drives. Product demos are very effective but the planning and preparation for them is difficult and requires involvement of task management software.

VIP Task Manager is effective task management software which allows to plan out tasks for product demonstration and create a stable workflow for regular promotion campaigns. In this program you can use groups and subgroups to create a hierarchical view of demonstration plan, including such categories as Schedule, Events, Product Names, and other. Calendar view of VIP Task Manager allows to schedule tasks, set due dates and print out worksheets for demonstration personnel. If you arrange on-site demonstration, for example, on local exhibition or tradeshow, you can remotely manage the tasks assigned to demonstrators and presenters in real time, because VIP Task Manager allows to collaborate and communicate the employees through Internet. The system also allows to track all task changes occurred by receiving e-mail notifications.

Read also a new article about process management - project management client-server software for Windows

     

All Travel Checklists

new CentriQS -15% OFF
Business management software
for small & midsize enterprises

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VIP Task Manager
Task management software
for teams & small offices
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