Product launch software based on project management functionality

A product launch is always a process that has a certain lifecycle. Product launch software based on project management functionality helps plan and manage this lifecycle. Such software simplifies product launch management because it provides tools for creating to-do lists, schedules and various kinds of templates. It helps plan entire projects and workflows to manage the product launch process and lifecycles.

There are 4 stages of the product launch process. Product launch software lets use project management tools to monitor and control the process throughout all the stages. Let’s see how it can help you with managing six product launch stages.

• Product Matching. At this stage you need to define entry criteria your new product should meet in order to get into the market. Product launch software will help you make templates and compare your product capabilities with entry criteria.
• Product Positioning. When your brand product matches entry criteria you can start positioning it in the market. For this purpose you’ll need to set product positioning goals. Product launch manager software lets you make lists of positioning goals and define deliverables for each of the goals. It will also help you develop product launch schedules and set milestones.

• Leveraging. The third stage requires you to use a smaller investment to gain a higher return. It is about the power of leveraging. Product launch software helps you plan cost-effective tactics for achieving positioning goals and objectives within time frames defined in product launch calendars. It lets use cost estimates and budget sheets to track spending and re-allocate money resources.
• Maximizing Sales. The final stage requires you to make a foundation for developing your brand product and promoting it to the targeted audience. Such a foundation may include an excellent customer support service, an aggressive product promotion strategy, a proactive sales team etc. Product launch software lets your employees collaborate with each other, share tasks and projects, and build product launch reports. All these capabilities will help you maximize sales and increase employee efficiency.

VIP Task Manager is a great example of project management software that can be used for planning, managing and tracking projects on product launches and brand development. It allows using templates, schedules and to-do lists for managing all the stages of the product launch process. For instance, in Calendar view of the software you can develop product launch timelines. At the Product Positioning stage you can use Calendar view to schedule positioning goals and objectives.

VIP Task Manager features Filter Bar which can be used as a product launch tracker. Filter Bar lets track your projects and tasks by various attributes, like Due Date, Estimated Time, Assignment, Name, ID, % Complete, Status etc.