Just like any other business organizations, software companies specialized in developing database customization solutions try to win over prospects and customers by offering special custom database pricing, discounts, gifts and other options. Pricing is regarded as one of the basic marketing tools intended to increase sales and improve customer layout. But how do software companies determine their custom database cost?
First, let's find out what custom database pricing means and then figure out what factors impact the cost.
The term means a method adopted by a software company to set selling price for its customization solutions. Such a method allows decision makers to compare the company's average costs on software packages with perceived value of competing products. It also helps consider customer's perceived value of the packages for calculating total custom database cost.
Each particular software company selects a specific pricing method for estimating custom database cost. Meanwhile, a general pattern is used by most companies. The following cost types are usually considered in setting up pricing for custom database packages:
As an example, VIP Quality Software company uses these three cost types to determine their custom database pricing strategy. The company sells CentriQS software at affordable prices. Customers can select between several pricing packages including Pay-Per-Month, Basic, Standard and Ultimate. In such a way the company tries to meet the specific needs of their customers.
CentriQS is a kind of business management software with rich database customization capabilities. This program features Configurator that lets users create and configure their database. For example, users can add custom entities to their databases, create workflows, manage OLAP cube settings, set enums, etc.