Marketing department functions

How to improve marketing department productivity in 3 minutes

The workflow of the marketing department is defined by its functions. Most organizations have a marketing division responsible for marketing strategy, advertising, researching, promoting, conducting customer surveys, branding, public relations and creating of corporate style. All these responsibilities can be gathered in several main functions of the marketing department. These functions are as follows:

• Development of marketing goals and strategy
• Conducting marketing researches and monitoring customer needs
• Promotion and advertisement

Also specialists give the following marketing department functions:

1. Managing customer relations
2. Concentrating on customers
3. Researching customers’ habits
4. Identifying customers needs
5. Analyzing customers’ reaction to advertizing
6. Identifying customer’s influential groups
7. Collaborating with marketplace
8. Specifying target audiences or market segments
9. Processing orders and payments
10. Getting feedback from target audience
11. Researching new markets
12. Managing vendors
13. Managing budget
14. Tracking competitors’ activity
15. Conducting advertizing campaigns
16. Preparing sales presentation materials
17. Making marketing schedules
18. Measuring effectiveness of marketing promotion
19. Developing company and product brand
20. Forecasting sales
21. Planning sales
22. Analyzing sales
23. Reporting sales
24. After sales support
25. Analyzing price
26. Developing price strategy
27. Developing product and package design
28. Online promotion

Development of marketing goals and strategy
One of the most important functions of marketing department is to design a set of written goals, objectives and strategies for marketing activities of the organisation. This means establishing rules and business concept of how the organization will conduct itself on the market, what marketing instruments will be used, what goals will be set and what strategies should be applied to attaining effective advertising campaigns. The marketing department develops a market-based business strategy that provides unique value to the customers on all services and products of the organization.

The strategy establishes the workflow in the marketing department so that each process within the workflow can be continually evaluated, measured, and improved until the marketing goals are successfully achieved.VIP Task Manager allows to design and share marketing goals and strategy in Task List view and build marketing department workflow. By using this software, Marketing Director can create a structure in Task Tree view for coordinating all marketing processes toward the attainment of organizational goals.

Conducting marketing researches and monitoring customer needs
To introduce products and services into a market and create value in the mind of the customers, the managers of the marketing department need clear and appropriate information. The marketing research provides the facts and directions that the managers can use to make their important decisions for marketing and competitive activities. To organize the workflow for managing market research and monitoring customer needs, the marketing department can use VIP Task Manager. By using this software, each marketing research can be created as a project with appropriate stages and to-do lists. In Calendar view the managers can create schedules for marketing researches and set due dates per task.

Advertising and Promotion
Finding new customers is the key challenge for every business.  Through creative advertising and promotion a business can attract new customers and gain more revenue.  The marketing department is responsible for providing product/service advertising and promotion. The function of advertising and promotion is especially important when the organization launches a new brand and it should be promoted by informing the customers of the brand’s features and advantages. By using VIP Task Manager, the marketing department can arrange advertising campaigns and manage promotion activities. The software allows to break down a campaign into stages and tasks with possibility to track each step of the involved employees and measure the campaign outcome. VIP Task Manager is convenient tool for brand and product management.

• Marketing department staff
• >> Marketing department functions
• Development of marketing goals and strategy
• Conducting marketing researches and monitoring customer needs
• Advertising and promotion