Marketing department

Marketing department overview
Today’s market focused organisations seeks to find out what their customers want. For instance, financial service enterprises would like to find out about what kind of deposits customers want to open and the standard of service they expect to obtain. Retailers would like to know about customer preferences for store layouts and product assortment on offer. Airline companies would pay a lot of money to know about the levels of comfort that customers expect and the special treatment that they prefer to receive. To attain their goals, all these organizations needs to organize Marketing Department. Marketing is an essential business activity for profit and non-profit organizations. Department of marketing takes care of making business more profitable and its products to be in much demand. The department encompass such activities as consumer behaviour researching, personal selling, brand strategy, product management, public relations, internet marketing and promotional strategy.

Marketing department tasks
The Marketing office works to raise the awareness of the company and its prominence in the industry and market. The global aim of the department is promoting the product/service and increasing recognition of the company through researches and branding efforts. The department's strengths should all be in proper understanding of consumer behaviour and efficient decision-making process. Typically, the major tasks of the marketing department are as follows:

• Advertising & Communication
• Direct marketing
• Conducting researches and market management
• Service Marketing
• Maintaining image and brand management
• Developing new product
• Promoting and professional sales
• Retail management & technology

Marketing department in company structure
In those successful companies which have the marketing division in the organizational structure, close cooperation and collaboration between departments is quite natural thing. For example, The marketing department in cooperation with R&D team develops a new product and plan marketing events for its promotions.  The marketing department collaborates with production to make sure that existing and new product development is tied in closely with the expectations and needs of customers. Activities of Public relations department is often connected with promoting and adverting the product/service so the marketing department shares and supports efforts for arranging participation in exhibitions, conferences, and seminars.

Software for Marketing Department
Task management and harmonious team collaboration within the marketing department requires a featured software product which offers efficient solution for managing and supervising the department workflow. VIP Task Manager is activity and tasks management software that allows to manage to-do lists and supervise activities of marketing team. The team leader can create templates and action lists for marketing and adverting campaigns. In VIP Task Manager the team leader can manage projects for designing of newsletters, email advertising and communication. The task management software allows to track the project progress and measure employee productivity by using key performance indicators. In VIP Task Manager the marketing department can share tasks and projects with other divisions in the company through creating corporate database on remote and secured server machine.

• Marketing department staff
• Marketing department functions
• Development of marketing goals and strategy
• Conducting marketing researches and monitoring customer needs
• Advertising and promotion