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Public Relations Department staff  

Public Relations Department staff

How to improve PR department productivity
in 3 minutes
How to improve PR department productivity  with VIP Task Manager Professional

Public relations department staff structure

Staff structure of the Public Relations Department may depend on the field and business peculiarities of an organization. However, the basic staff composition includes such employees as Director of Public Relations, Assistant Director of Public Relations, Public Relations Specialists, Advertising & Marketing Manager, News Editor and Art Director.

Director of Public Relations. This is the head of PR Department. As any department head, Director performs administrative and representative functions. The basic duties are as follows:

  • Planning of overall PR operations
  • Overall institutional marketing
  • Spokesperson and representative
  • Controlling material for publications and promotions
  • Controlling periodicals and news

Assistant Director of Public Relations. This person takes control over management of the department employees and replaces Director. The main duties of Assistant are as follows:

  • Establishing and managing media relations
  • Controlling general advertising
  • General revising and confirming of news for the target magazine and journal
  • Performing office duties
  • Participation in special projects

News Editor. This important employee is responsible for preparation and issuing of releases and news about the organization. The responsibilities of News Editor cover the following items:

  • Releases of news
  • Photography
  • Control over student workers and intern supervisor
  • Miscellaneous periodicals

Advertising & Marketing Manager. This Manager takes decisions about advertisement and necessity of arranging a marketing campaign. His duties are as follows:

  • Maintenance and strengthening of the organization image
  • Development of marketing campaigns in cooperation with Marketing Department
  • Events announcing and advertising
  • Placing advertisements in miscellaneous periodicals

Art Director. This is responsible for creative arrangement of events and decoration. His duties can be as follows:

  • Design and decorations of news releases
  • Revisions of photography
  • Cooperation with art design agencies and studios
  • Assistance in web site design and newsletters
  • Decorating conferences and exhibitions

Public Relations Specialists. These employees such as Art Specialists, Copywriters, Photographers, Marketing Specialists, perform orders and instructions of the department management. The principal duties of the Public Relations Specialists can be as follows:

  • Writing and preparing news releases
  • Web publications and newsletters updating
  • Making photos and drawing pictures
  • Collecting information for annual reports and bulletins
  • Participation in conferences and exhibitions

Public Relations Department resource list

The activity of PR Department should be well-organized and all staff members should be registered in common resource list. VIP Task Manager allows to create list of resources of the PR Department and register each employee in common database. The software has Resource List view in which there can be added Director of Public Relations, Advertising & Marketing Manager, News Bureau Principal Editor and other personnel.

For each of the employees VIP Task Manager creates a resource with detailed information such as Name, Job Title, Email Address, Phone, etc. According to the job responsibilities, the software defines permissions and roles per employee so the management of the department can restrict permissions to an employee by using options in Resource List and Permissions Panel. For example, for PR Specialists there can be create a new role "Specialist" as well as for Art Director a new role "Management". With Permission Panel each of the roles can configured and permission can be set.


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