Customer surveys and brand management

Client department needs to contribute to continuous development and maintenance of client relations in order to provide advanced support services. The best way to stay updated on the customers' perception and understand their needs is to conduct regular customer satisfaction surveys. In close cooperation with marketing and brand promotion teams, Client department is involved in arranging customer surveys to let customers express their concerns and opinions.

Regular customer surveys help evaluate how effectively brand management activities are undertaken and understand what actions are required to promote a product/service.

Customer surveys can be directed towards promotion of brands and have an impact upon four key elements of brands: brand awareness, brand attributes and associations, brand loyalty and perceived quality. Customer surveys will strengthen capabilities of Client department to attract new clients and retain existing customers. The following key goals of marketing can be achieved through customer surveys and brand equity researches:

• Attract and retain profitable customers.
• Turn problem customers into profitable customers.
• Attract new customers.
• Determine a product/service, positioning and price that maximize revenue.

VIP Task Manager allows organizing customer surveys to promote brands by creating and assigning to-do lists and tasks to staff members of Client department. The software helps collaborate with marketing teams and participate in common projects by developing and sharing schedules of brand promotion events. A customer survey can be considered as a set of tasks, schedules and templates that employees of Client department in cooperation with marketing specialists will perform in order to build brand awareness for the target customers, improve perceived quality, and increase brand loyalty. The software lets employees collaborate with each other in real time and keep tasks, schedules and documents in a single database.

• Client Department Staff
• Client Department Functions and Workflow
• Company Representation
• Client question and conflict management
• >> Customer surveys and brand management