Step 3: Workflow management solution for media organization

Any media organization runs tasks, processes and media projects from day to day. The way how employees of your media organization can run media projects and accomplish tasks will depend on implemented software solutions for media workflow management. Media workflow software enables you to effectively leverage your existing media assets and potential across your organization, while preventing time-wasting operations, eliminating downtime and freeing employees from procrastination.

VIP Task Manager can offer your media organization complete media workflow solutions which are based on task and project management. Any department of your media company can build customized workflows to meet specific requirements of media production, publishing and broadcasting.

Let's see how functionality of VIP Task Manager can be applied to your media company. With reference to the previous article (see "Step 2: Organizing media company staff"), your media company may consist of three departments, including Publishing, Radio/Television and Communications. Each department has a specific workflow. For example, Publishing Dept. has media production workflow which can be commonly characterized by such stages as Creating, Editing, and Publishing. This workflow can be run as a project. Here's how media production workflow can be managed by means of Task Tree tool in VIP Task Manager :

• Project (Media Production Workflow)
• Creating media content
• Discuss media content with Senior Editor
• Get deadlines and build schedules
• Gather information
• Have an interview with people
• Write a new media content (articles)
• .
• Editing media content
• Check for completion of new articles (can be a recurring task)
• Check for deadlines and schedules
• Start checking and editing articles
• Review all information associated with articles (photos, links, files, document copies, etc.)
• ...
• Publishing media content
• Set deadlines for publishing media content
• Send media content to the printer's
• ...
• Prepare and send reports to management

As you may see on the screenshot at the right, Task Tree tool creates a treelike project structure divided into three tiers. The three-tier project structure is equivalent to media publishing workflow, and it includes to-do lists assigned to journalists, photographers, editors, press operators, typists, etc. Workflow Builder of VIP Task Manager allows setting customized task statuses to make each stage of media projects more specific and particular.

In such a way you can create and manage workflows of the rest departments in your media company. Your Radio/TV Department will have media broadcasting workflow and your Communications Department will have media representation workflow.

1. Step 1: Criteria for choosing software solution for media organization
2. Step 2: Organizing media company staff
3. >> Step 3: Workflow management solution for media organization
4. Step 4: Task customization in workflows of media organization
5. Step 5: Planning tasks in workflows of media organization
6. Step 6: Sharing tasks in workflows of media organization
7. Step 7: Tasks and documents in workflows of media organization
8. Step 8: Tracking tasks in workflows and projects of media organization
9. Step 9: Reporting tasks in workflows of media organization
10. Step 10: Managing KPIs in workflows of media organization